Looking for local SEO services in the Fresno area? Or wondering if you should?
A lot of businesses, if they haven't already been contacted by an SEO agency, will go out looking for a local service in their area once they realize the growth potential it can offer them. Going local is often a great fit because an agency that's based in your home town understands the marketplace a lot more intimately than an out of town agency. Sometimes they also have a lot of connections, which can help promote your business in both the short and long term.
It's always nice to support local as well. These are businesses in your community, and they contribute to its economy just as much as your business does. Becoming a patron of businesses in your same area can also be a great way to help someone within or near your network while also getting a great service out of it.
That's what finding a local SEO service in Fresno can do as well, and that's why I put a big focus on businesses in this area. As a digital marketer in the Central Valley, it's important for me to support them in any way I can. One of the biggest ways is driving online traffic through SEO services.
With my background in B2B sales, I met a lot of business owners in the area who rely primarily on "word of mouth" for marketing, hiring, and more. Building a solid professional reputation is great and can pay off with some referrals. However, it's not the best system for maximizing results. There's two reasons I say this:
1. Most people drastically underestimate the size and investment of their network. You may think you know a lot of people, and you really might. Let's say for a second you have a personal network of 100 people. If "word of mouth" is your main marketing tactic, you're relying on 100 people plus anyone they know to need your services with enough frequency to keep you in business aside from any other random traffic. Even if it's a thousand people, you're still relying on their investment in referring to you. Are they always going to remember?
Customer referrals can be a great way to bring in "word of mouth" business, but again you're relying on a lot of things to line up such as their friends or family asking for recommendations rather than doing their own research, asking the person who was your customer rather than someone else, etc.
2. Business owners that rely on "word of mouth" underestimate or overlook the amount of customers looking for them outside their network. Fresno is a place I see this a lot, because the Central Valley has a very small town kind of feel to it. There's over 500,000 people in just Fresno, let alone Clovis or any of the surrounding towns. Most industries have hundreds of people searching for those businesses every single month. That's a lot of traffic.
Plumbers are a great example. In Fresno, there's 1,600 searches done a month for plumbers. If you're not doing any digital marketing like SEO, those 1,600 searches, or a portion of them at least, are going to one of your competitors. Word of mouth marketers miss out on that entire amount. Even just 20 of those potential customers could be life changing for a business in the short term.
The lesson is: it's ultimately unreliable and unpredictable. And yet, so many businesses rely on it rather than something like Google.
That's why SEO services in Fresno are important. There's a lot of businesses here that don't take advantage of the open market on Google. So any business interested in getting better search engine rankings may have an easier path than in other areas!
How do you start? A local SEO provider like me can help!
SEO, or search engine optimization, is the art of implementing strategies to increase a site's search engine performance. A business that implements solid SEO strategies can potentially take their website from page 5 to page 1, and start taking up some of the search traffic associated with their industry.
In Fresno, there are a lot of these industries with high search volume that are amazing opportunities for a local business to take advantage of with a great, professional SEO strategy.
So why take advantage of this now? The economy is unstable due to coronavirus and there's a lot of uncertainty.
One thing we all know is that business as usual will return at some point soon. These pandemic restrictions won't last forever. When it's all over, somebody will benefit from the moves they took while it was happening.
Pair the above with the opportunities Fresno has for SEO, and this is a huge open door for any businesses willing to walk through it. Hardly anyone has taken advantage of how a local SEO service in the Fresno area can help them capitalize on the need for their business online.
It's a great investment to make in your growth at any time, much more so right now.
You can grow your business with SEO. I see it happen all the time. It's still one of the best long term marketing strategies around for most industries to contend with their competition.
Do you own a business in Fresno and want to learn more about how SEO can help you? Contact me today! Until April 30th I have my #support559 promotion going on where any Fresno based business will get 15% off any of the services I offer.
I’m providing local lead generation services for any businesses that need help bringing in clients to help keep food on the table.
Restaurants and shops may be closed, but local service providers are still in need and can still work! People may need your services.
As a digital marketer, I want to help those still operating during this time to keep things going. Let’s help support each other.
If you own a business in an industry like plumbing, HVAC, appliance repair, electrician, roofing, or anything similar please reach out!
Location does not matter.
DM me, call me at (559) 462-8663, or send an email to firstname.lastname@example.org
Peer pressure is generally looked upon as a bad thing. You shouldn’t always feel a need to do what others are doing. Even though peer pressure isn’t really a concept in business, the opposite principle can sometimes work: you don’t want to always go against the trends.
That’s especially true in marketing, because marketing trends often follow what customers are doing. There’s room to be unconventional, but there are a lot of ways in which you don’t want to be different from the crowd. One of those things is not having a website.
In 2020, every business absolutely needs a website. It doesn’t matter what kind of business you have, or how you get the majority of your customers, you should have a website.
A website is the #1 way you communicate and show your business to the outside world. That means a website, or lack of one, sends messages to anyone who comes across your business name. For better or worse.
What does it communicate?
For one thing, it communicates your level of professionalism. That’s extremely important, because you want people to buy your product or service. I’ll get to that later though, because far more important here is that your customers EXPECT you to have a website. Most business is done or initiated online through search engines, so customers expect to find information about the businesses they couldn’t potentially buy from.
If you don’t have a website, you’ve automatically failed to meet your customers expectations, and a very basic one at that.
That sounds harsh, but think about what a website does for communicating this professionalism:
Simply put, a website means you care. It shows you want customers to know about you, that you have attention to detail, that you are invested in your business, and more. That’s why lacking a website means failing customer expectations. They expect to be able to learn more about you without having to call your company and ask a dozen questions.
That’s why shopping on Amazon is such a great online resource. People can buy anything they want and learn everything they could want to know about a product without holding it or calling the seller. The ones that don’t have good product info? They don’t sell.
But what about social media?
Your website is your #1 marketing tool, even above social media. Social media can convey a lot of important messages, but not like a website can. Social media is not as comprehensive, customizable, or as relevant to all business models as a website is. A website is unique to your business, and information on your business can be expressed and portrayed virtually any way you want. That's not always possible with social media due to the limits of each platform.
Facebook is the most versatile, but even it has its limits.
The relevance factor is particularly important, because of how online business is initiated. Not every type of business has customers engaging in the buying process 100% of the way through social media. For example, HVAC or plumbers. People don’t go on Facebook (or Instagram) to look for plumbers. Or Twitter.
What it all comes out to is this: a website keeps you relevant in the right places, in the right ways. The majority of your competitors are also going to have websites, which means you’re behind if you don’t have one. So it's also a matter of staying relevant in terms of being competitive. This also ties in with communicating your business with its legitimacy, credibility, and services. Read the post "Why Digital Marketing Matters"- it doesn't matter how good your message is if the right people can't find it.
Every business needs a website in 2020.
If you don’t have one, let’s get started on it today!