 If you're either in the world of SEO, know anything about it, or are looking for ways to improve your own, you've probably heard the terms "white hat" and "black hat" thrown around.
So what exactly do they mean, and why does it matter? Because in SEO, there are some things you absolutely do not want to do. These are black hat SEO tactics. The main reason these tactics are a no-go is because they are things Google actively seeks out to penalize. White hat tactics on the other hand are the SEO tactics Google rewards. These are the things you want to do with your SEO to help improve it without the extreme level of risk black hat tactics bring. So what are a few examples of each? Black Hat SEO tactics: 1. Foreign or inappropriate backlinks Believe it or not, this is actually incredibly common. This can be everything from posting your site's link in Russian chatrooms to actually posting links on websites with adult content. The links can be easy to get, but Google does not like them one bit. Getting links from these sources can seriously hurt your SEO by giving Google a direct line from sites it blacklists to yours. 2. Keyword stuffing This is the practice of shoving keywords into your website content. An example would be if your site is for appliance repair, you have a section on your site that looks like this: "appliance repair los angeles refrigerator repair los angeles oven repair los angeles stove repair los angeles..." OR Starting every sentence with the same keyword in a paragraph because you want to increase its frequency on your page: "Appliance repair Los Angeles is committed to providing only the best service to our clients with our great industry expertise. Appliance repair Los Angeles is a big need, because since appliances aren't invincible, sometimes you need a qualified technician to come repair those minor breakdowns that happen from heavy use. With our crew that specializes in appliance repair Los Angeles, you know you'll get great service every time..." Keyword stuffing is never a good idea because Google views it as spam. To them, this is trying to game the algorithm by throwing the keyword frequency into the stratosphere and hoping to get rewarded for it. Instead, it can hurt your SEO by giving Google an excuse to penalize you. Make the content natural and organic. If it stays relevant and has the right length, you'll have no problems achieving the right keyword frequency and placement. Website content should read like a presentation. 3. Cloaking This is another common way to cheat the system. Cloaking is the act of presenting one thing to Google for the sole purpose of improving search rankings, but then presenting something completely irrelevant to the customer. Google again sees it as a deception of their algorithm. White Hat SEO tactics: 1. High quality, professional content Content is extremely important to website ranking, so developing high quality, relevant, organic content for your web pages is essential to improving your search results. Google is a business. They want to provide the best quality results to their customers. That means results that are relevant and authoritative to the search. High quality content will help you fall into this category. That includes keywords, but letting them fall into the content organically rather than forcing them. 2. High quality backlinks Google likes backlinks, just not ones that look sketchy. Finding links from quality sources that aren't linked to spam or inappropriate content will help you increase your search rankings exponentially. This can be done in a variety of ways, but as long as the links coming in are not going to send red flags to Google in terms of the source or the content, you're good to go. 3. Good on-page SEO This encompasses a lot of categories. On-page SEO includes your title tags, meta descriptions, meta tags, keyword placement/frequency, and more. Doing this properly, without stuffing and spamming the algorithm will help improve your standing with Google while helping your customers see your content is relevant to them. Essentially, the white and black hat divide comes down to the quality of work being done. Just like in most areas of life, Google rewards honest work. If you're wanting to improve your SEO the right way, white hat is always the way to go. Black hat tactics will absolutely catch up with you and your site's search rankings can be significantly impacted as a result. Hope you enjoyed this Tuesday Tip!
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 There's no mistaking the importance of Facebook in the social media world. It's got billions of users, 2.5 billion to be exact, and after 16 years is still the most widely used social media platform in the world with users spending an average of 38 minutes per day. If it's that popular, there has to be some value in it for businesses right? There absolutely is. In fact, that's why over 10 million U.S. small businesses are currently on Facebook. With Facebook, businesses can share posts, videos, and images, participate in Facebook groups, send messages, and even take advantage of paid advertising. With so much to do that's free, why should paid Facebook ads be included in digital marketing strategies? 1. Facebook ads are cheap Aside from the general popularity of the site making it an attractive medium for advertisement, the actual cost to advertise on Facebook is low. Facebook's cost-per-click averages $1.10. in the United States. It also costs an average of $7.19 per 1000 impressions, and $1 per page like. Although lately I have seen these be a little bit lower. Spending $100 on an add to get 10,000 impressions, 100 clicks, or 100 page likes is pretty efficient marketing. There's not too many other places The average cost on Google Ads is $1.75/per click, although this depends heavily on the industry and the ad itself. Many industries have significantly higher cost-per-click than others. 2. Facebook Ads are highly versatile The versatility of Facebook ads is seen in a few different ways. This is simply because Facebook itself has a wide range of things users can do within the platform compared to other social media sites/apps.
The above are of course generalizations, and while these platforms all have their advantages in the advertising space, none of them offer the variety of options that Facebook grants either in user experience or in paid advertising. First, the platform contains numerous options for ad presentation. The advertiser can boost a post, share text, images, videos, a carousel, and more. You can even create multiple ad options to show for different placements. Second, there are a number of placement options to go along with the varied presentation styles. Ads can be placed in the news feed, messenger, Facebook stories, searches, the marketplace, and even Instagram. You can also set these ads up with many different objectives such as brand awareness, page likes, lead generation, website clicks, etc. Since Facebook contains so much data tracking, this actually works to your advantage in marketing. In addition to the standard tools for tracking ad performance, Facebook allows their advertisers special tools like the Pixel to track people who interact with their ad. Pixel is a code you embed into your website that collects date on conversions from ads so you can build audiences, remarket, and optimize future campaigns. In other social media advertising platforms you can only share specific types of ads such as image posts on Instagram, sponsored content on LinkedIn, stories, or various types of messaging ads. On Facebook, you can utilize almost all of these in one place. 3. Facebook Ads are also highly targetable This is not unique to Facebook, but does make it an advantageous strategy for businesses over something like Google Ads. On Google Ads, you're tapping into the power of Google's algorithm to get visibility in searches related to what you sell- but only in those searches. That can still be a wide audience depending on the area you sell within, but it's still not the same as what Facebook offers. With Facebook, and other social media, you can target your ad to people based on demographics, interests, activity, and more whether they're actively searching for you or not. That's incredibly powerful, because it allows you to reach a wider audience. Now you see why the efficiency of Facebook ads is so important. With Google Ads, you could spend $1.72 per click and make only 50 impressions, but with Facebook you can spend $0.97 per click and make 1,000 impressions or more just in a few days. The targeting ability of Facebook ads, combined with the price, and versatility makes the platform a great place for businesses to earn strong ROI.
Of course, with much power comes much responsibility. Facebook Ads, like any paid ad campaign, are not always easy to create or manage especially since business owners wear a lot of different hats day to day. The good news is that many digital marketers are quite skilled at all the aspects of managing social media marketing campaigns- including me! If you'd like to learn more about getting started with Facebook Ads, give me a call or submit your information.  The powers of digital marketing haven't been a secret for quite some time now. All the methods and techniques are more or less out in the open now. However, just like in the past with TV and print ads, the fortunes belong to those who use the mediums well. Simply put, the success comes not in spite of the competition, but because of doing things that make you stand out. Do you want your business to get noticed? That's what these 3 key concepts of digital marketing are meant to do. If you can utilize them well, you'll become a force to be reckoned with. First, it's important to understand that marketing is just as much a science as it is an art. Just like sales, there's a huge amount of psychology behind the successful tactics. At its core, both are a type of social interaction, and they depend on successful interpersonal communication. When it comes to the methods for doing this, you don't need to re-invent the wheel, you just need to use the wheel in a different way. Take Pepsi as an example. Let's be honest, Pepsi is basically just Coca-Cola. So why does it rival Coca-Cola so well? Because they've told you it's different. It's in a different can with different coloring, there's different messaging in their advertisements. It's a different brand altogether. Pepsi, and every other similar example, has used the psychology of marketing to sell a product that is competitive despite being almost exactly identical to the original. The world is full of examples like this: Uber and Lyft; Plum Guide and VRBO; UberEats, DoorDash, and PostMates; literally any sports team; Zoom, FaceTime, and Skype; Apple and Microsoft; and the many streaming services. What this means for local businesses is that they can take the same approach despite being one of many in their town who provides their product or service. With the advent of digital marketing, these local businesses can use the same tactics as the bigger brands. It starts with recognizing that sales and marketing are based on creativity, messaging, and visibility. Without these 3 concepts, you'll have a hard time figuring out how to appear different in the face of competition. When it comes to using digital mediums, it's important to recognize that you're not the only business doing SEO, PPC, or social media. Lots of your competitors are using those platforms to try and reach customers. That means if you want to reach and benefit from those same customers, you need to get in front of them and make them want to buy from you over someone else. The 3 concepts below are meant to help you do that.  Distinguishing your business through marketing comes down to communicating well and in unique ways. In a lot of cases, people don't just buy a product or service, they buy the brand. The company is always important because whatever is purchased comes from them. That's why people want to wear Nike and Ralph Lauren, or drive a Bentley. The brand means something. The same thing happens on a smaller scale with local business. People still buy from brands, it's just much less noticeable. It becomes noticeable though in the digital space, where you can see actual metrics and connect the dots to what's causing them. Your website becomes #1 because of great SEO, but converts the visits it gets because of great content, calls to action, and well-built funnels. Your PPC ad stands out and gets lots of calls or form submissions because of eye catching copy and images. Your social media profile gets lots of followers and likes because you share great content that people want to engage with. It works like this for everything in the digital marketing space. The methods for accomplishing it are all that changes. You have to be present to be seen, but if you want to be heard or bought from, you have to coax it. People have to want to choose you over your competitors, and it's your job to make the choice easy for them. Separating yourself in marketing then is equal parts creativity, messaging, and visibility- the 3 key concepts in digital marketing. 1. Creativity Getting creative in marketing isn't always coming up with some brand new, revolutionary idea for how to advertise. Often, it's simply using the existing mediums in a unique way. The creativity of digital marketing is not so much in the method as it is in the execution. Creative digital marketing is about making your messaging and branding distinct from anyone else. This can be done with a website, an Instagram profile, or even with PPC ads and SEO. No matter where it is, the presentation must stand out. Sometimes it can be about revolutionizing the space though, but only in terms doing something new. In the restaurant space, do you see that no one else creating Snapchat geofilters? Make one. No other retail shops in your town have a Pinterest account? Make one. Can you create a Facebook group around your products or services? Make one. There's plenty of goldmines like these that lots of local businesses are missing out on. The ones who take advantage of them are the ones who stand out. You know who they are. Everyone does. They've been heard and seen because creativity is boldness and boldness gets recognized. 2. Messaging Advertising in any form is all about telling people things. It's storytelling. People don't like making up the stories for themselves. It's the responsibility of the advertiser to tell it to them. Messaging is the telling. Messaging happens consciously and unconsciously, which is why it can be hard to articulate for those who aren't marketing or sales professionals. To most people, messaging is noticed as a feeling or association. It's almost entirely unconscious, and felt and perceived rather than understood. People often buy from brands without even realizing why they actually like them- they couldn't tell you a good reason why.
Consciously constructed narratives are the most powerful and convincing. If you can take control of the message your business communicates then you control what gets perceived. That way what you want the customers to know about your business is deliberately told. Without that the message can run the risk of being wildly inconsistent, because no two people think and feel alike. A conscious narrative is one that s a business owner, it's always better to show and tell rather than make people guess.
Start by thinking of your business as a character or person. Branding is simply creating its personality through its logo, published content, product/service, advertising, interactions with customers, and the customer's experience. Messaging is about COMMUNICATING and CONTROLLING that brand by showing all of that to whoever is most likely to buy from you. 3. Visibility Of course, not much happens between creativity and messaging if both are not present to your customer. Boldness can create visibility, but sometimes you need to take direct actions to place yourself directly in the customer's line of sight. Get in their news feed. Show up on the first page of Google. Be present where they can see you. All the most powerful messaging and out of the box thinking won't do anything if no one can find it. To complete the picture you must figure out how to get visible. In future posts, I'll share some methods you can start using today to maximize the effects of these three. These are digital marketing strategies perfect for 2020 that will help you stand out and create a distinct image for your business. If your business is visible, creative with its content, and targeted and consistent with its messaging, you'll see success. Digital marketing has presented a unique opportunity for local businesses. You can now utilize some of the most powerful and impactful mediums in advertising with extremely scaled costs and high return on your investment. The internet has truly transformed the world in more ways than one, and now it can be used to transform your business. With the power of effective digital marketing, the sky is the limit.  Everybody knows Facebook is important. With around 2.4 billion users, it is by far the largest social media platform in the world. That also makes it one of the most valuable advertising platforms in the world. Its success has allowed Facebook to develop an advertising platform that in a lot of way is more robust and more valuable than even Google. While Google has an extremely high amount of activity that makes it a brilliant place to place your business, Facebook offers unique capabilities and opportunities that Google doesn't- simply because of the differences between the platforms. How Google Ads differs from Facebook Ads: One way Facebook is different is how it leverages the purchasing process. If you've never heard of the purchasing process, it's based off the idea that consumers go through a variety of steps before they reach a purchase. It includes recognizing the need/want, seeking out information, evaluating their options, and then purchasing. With Google, you're positioning your business near the end of the purchasing process. That means people are searching you out because they're either thinking about buying or are ready to buy. You're simply becoming a source of information and getting visible as an option for them to consider for when they go to purchase. Facebook is different. Only in particular niches do people seek out businesses via the platform because they're near a purchase. More often, Facebook can be a great way to initiate and control the purchasing process. It is a great option for businesses whose product is focused less around a need, and more around a want- think restaurants. Instagram works the same way. It's also a fantastic strategy for really niche products that have no Google traffic. You start, frame, and close the conversation. It's all directed to you. So, you can essentially create a lead funnel just leveraging social media. Don't think that needs based services/products can't benefit too, though. Leveraging Facebook can be great for any business, it just depends on how you approach it. Facebook can be a great place for a business to provide a place for information on a topic. That helps meet the customer at a critical time in the buying process, and helps build trust and credibility. The best thing with Facebook overall is that it allows you control over so much of the advertising process. You can target specific audiences, publish a wide variety of ads, create engagement and trust, and so much more. It's lucrative, especially right now. Why? 1. Facebook ads are cheap. Really cheap. You can get traffic to your page for a cost-per-click many times lower than you ever could through Google, all while targeting highly specific audiences, and publishing unique content that can drive conversions. 2. Everyone is on Facebook right now. I don't mean that 1/4 of the world's population has a profile. With the shutdowns all over the country, everyone is at home all day. Facebook is one of the places they will probably spend inordinate amounts of time along with Netflix, Twitter, Instagram, and Reddit. It's a great opportunity to bring awareness to your brand, even if you don't sell anything. Simply getting your name out there is often enough. 3. There are unique strategies you can use to stand out. I'm a big fan of the Don Draper quote, "Success comes from standing out, not fitting in." He may be a TV character, but the quote is absolutely true. Here's the thing: a lot of people do SEO. A lot of people have a website. A lot of people simply have a Facebook page they post content to. What are a lot of people not doing?
Some are doing those things. A lot aren't. It shouldn't take a pandemic for people to get creative with their marketing, but we really have stumbled upon a great opportunity for you to stand out amongst the crowd. Everyone knows about PPC ads on Google. Not everyone knows they can effectively run a Facebook group and get business from it. The main reasons to leverage Facebook right now are because of its size and customizable ads platform, but also because of the unique opportunities you can utilize to market in a way no one else in your industry does. If you want to learn more about how Facebook can grow your business, give me a call today (559) 462-8663.
 Looking for local SEO services in the Fresno area? Or wondering if you should?
A lot of businesses, if they haven't already been contacted by an SEO agency, will go out looking for a local service in their area once they realize the growth potential it can offer them. Going local is often a great fit because an agency that's based in your home town understands the marketplace a lot more intimately than an out of town agency. Sometimes they also have a lot of connections, which can help promote your business in both the short and long term. It's always nice to support local as well. These are businesses in your community, and they contribute to its economy just as much as your business does. Becoming a patron of businesses in your same area can also be a great way to help someone within or near your network while also getting a great service out of it. That's what finding a local SEO service in Fresno can do as well, and that's why I put a big focus on businesses in this area. As a digital marketer in the Central Valley, it's important for me to support them in any way I can. One of the biggest ways is driving online traffic through SEO services. With my background in B2B sales, I met a lot of business owners in the area who rely primarily on "word of mouth" for marketing, hiring, and more. Building a solid professional reputation is great and can pay off with some referrals. However, it's not the best system for maximizing results. There's two reasons I say this: 1. Most people drastically underestimate the size and investment of their network. You may think you know a lot of people, and you really might. Let's say for a second you have a personal network of 100 people. If "word of mouth" is your main marketing tactic, you're relying on 100 people plus anyone they know to need your services with enough frequency to keep you in business aside from any other random traffic. Even if it's a thousand people, you're still relying on their investment in referring to you. Are they always going to remember? Customer referrals can be a great way to bring in "word of mouth" business, but again you're relying on a lot of things to line up such as their friends or family asking for recommendations rather than doing their own research, asking the person who was your customer rather than someone else, etc. 2. Business owners that rely on "word of mouth" underestimate or overlook the amount of customers looking for them outside their network. Fresno is a place I see this a lot, because the Central Valley has a very small town kind of feel to it. There's over 500,000 people in just Fresno, let alone Clovis or any of the surrounding towns. Most industries have hundreds of people searching for those businesses every single month. That's a lot of traffic. Plumbers are a great example. In Fresno, there's 1,600 searches done a month for plumbers. If you're not doing any digital marketing like SEO, those 1,600 searches, or a portion of them at least, are going to one of your competitors. Word of mouth marketers miss out on that entire amount. Even just 20 of those potential customers could be life changing for a business in the short term. The lesson is: it's ultimately unreliable and unpredictable. And yet, so many businesses rely on it rather than something like Google. That's why SEO services in Fresno are important. There's a lot of businesses here that don't take advantage of the open market on Google. So any business interested in getting better search engine rankings may have an easier path than in other areas! How do you start? A local SEO provider like me can help! SEO, or search engine optimization, is the art of implementing strategies to increase a site's search engine performance. A business that implements solid SEO strategies can potentially take their website from page 5 to page 1, and start taking up some of the search traffic associated with their industry. In Fresno, there are a lot of these industries with high search volume that are amazing opportunities for a local business to take advantage of with a great, professional SEO strategy. So why take advantage of this now? The economy is unstable due to coronavirus and there's a lot of uncertainty. One thing we all know is that business as usual will return at some point soon. These pandemic restrictions won't last forever. When it's all over, somebody will benefit from the moves they took while it was happening. Pair the above with the opportunities Fresno has for SEO, and this is a huge open door for any businesses willing to walk through it. Hardly anyone has taken advantage of how a local SEO service in the Fresno area can help them capitalize on the need for their business online. It's a great investment to make in your growth at any time, much more so right now. You can grow your business with SEO. I see it happen all the time. It's still one of the best long term marketing strategies around for most industries to contend with their competition. Do you own a business in Fresno and want to learn more about how SEO can help you? Contact me today! Until April 30th I have my #support559 promotion going on where any Fresno based business will get 15% off any of the services I offer.  I’m providing local lead generation services for any businesses that need help bringing in clients to help keep food on the table.
Restaurants and shops may be closed, but local service providers are still in need and can still work! People may need your services. As a digital marketer, I want to help those still operating during this time to keep things going. Let’s help support each other. If you own a business in an industry like plumbing, HVAC, appliance repair, electrician, roofing, or anything similar please reach out! Location does not matter. DM me, call me at (559) 462-8663, or send an email to armstrongmktg.biz@gmail.com  Peer pressure is generally looked upon as a bad thing. You shouldn’t always feel a need to do what others are doing. Even though peer pressure isn’t really a concept in business, the opposite principle can sometimes work: you don’t want to always go against the trends. That’s especially true in marketing, because marketing trends often follow what customers are doing. There’s room to be unconventional, but there are a lot of ways in which you don’t want to be different from the crowd. One of those things is not having a website. In 2020, every business absolutely needs a website. It doesn’t matter what kind of business you have, or how you get the majority of your customers, you should have a website. Why? A website is the #1 way you communicate and show your business to the outside world. That means a website, or lack of one, sends messages to anyone who comes across your business name. For better or worse. What does it communicate? For one thing, it communicates your level of professionalism. That’s extremely important, because you want people to buy your product or service. I’ll get to that later though, because far more important here is that your customers EXPECT you to have a website. Most business is done or initiated online through search engines, so customers expect to find information about the businesses they couldn’t potentially buy from. If you don’t have a website, you’ve automatically failed to meet your customers expectations, and a very basic one at that. That sounds harsh, but think about what a website does for communicating this professionalism:
Simply put, a website means you care. It shows you want customers to know about you, that you have attention to detail, that you are invested in your business, and more. That’s why lacking a website means failing customer expectations. They expect to be able to learn more about you without having to call your company and ask a dozen questions. That’s why shopping on Amazon is such a great online resource. People can buy anything they want and learn everything they could want to know about a product without holding it or calling the seller. The ones that don’t have good product info? They don’t sell. But what about social media? Your website is your #1 marketing tool, even above social media. Social media can convey a lot of important messages, but not like a website can. Social media is not as comprehensive, customizable, or as relevant to all business models as a website is. A website is unique to your business, and information on your business can be expressed and portrayed virtually any way you want. That's not always possible with social media due to the limits of each platform. Facebook is the most versatile, but even it has its limits. The relevance factor is particularly important, because of how online business is initiated. Not every type of business has customers engaging in the buying process 100% of the way through social media. For example, HVAC or plumbers. People don’t go on Facebook (or Instagram) to look for plumbers. Or Twitter.
What it all comes out to is this: a website keeps you relevant in the right places, in the right ways. The majority of your competitors are also going to have websites, which means you’re behind if you don’t have one. So it's also a matter of staying relevant in terms of being competitive. This also ties in with communicating your business with its legitimacy, credibility, and services. Read the post "Why Digital Marketing Matters"- it doesn't matter how good your message is if the right people can't find it.
Every business needs a website in 2020. If you don’t have one, let’s get started on it today!  Marketing has evolved over the years. The space used to be dominated by radio, TV, billboards, and magazines, but the practice has changed as technology has changed. Today, the rise of the internet has caused a new form of marketing to emerge: digital marketing. So what is digital marketing? Really, the definition of digital marketing isn’t much different than the traditional idea of marketing which is to promote and sell products. Marketing in any capacity throughout history has intended to accomplish this by crafting a message towards a target audience and communicating it through a variety of mediums. A few other definitions worth noting: Target audience: the people who are most likely to buy your product or service. These are the people you want to direct your message to, because they’ll give you the best chance for a good return on your investment. For example, an ad for a Ford F-150 is much more likely to be placed in Sports Illustrated than Good Housekeeping, because Ford knows that it’s biggest buyers of F-150s are reading that type of magazine. Medium: A method of communication with this target audience. This can be a variety of things from TV, radio, magazine ads, billboards, product displays, mailers, etc. How do you choose a medium? Figure out which medium your target audience is most likely to interact with. In order to do any of this effectively, your business must first craft its identity and brand, so that it can become recognizable and stand out amongst the competition. Your brand should become associated with a certain quality, emotion, result, personality, etc. Now, why go into detail about the things above? Because digital marketing is no different than regular marketing. In digital marketing, the goal is still to promote and sell products by directing a message to a target audience. The only difference is in the medium you communicate through. The traditional forms of marketing have been done through things like TV, radio, and print ads. Digital marketing simply uses the internet or social media instead- because that’s what most consumers are using in 2020.1 All the core elements and goals of marketing stay exactly the same.
Business always evolves- just ask Blockbuster. The consumer evolves too. When it comes to marketing, the mediums they are receptive to and interact with shift over time. Most people don’t read physical magazines anymore unless they’re waiting at the doctor’s office. Also, when was the last time you even looked at an ad you got in the mail? With the rise of Apple Car Play, do you think most people listen to traditional radio still while driving? It’s probably a lot fewer people than just a few years ago. What about TV? If you’re trying to reach a younger audience, you can bet their streaming instead of watching cable. So what happens when most people want to find a business that provides something they want or need? They google it. What about stumbling upon ads for things that could pique their interest? Social media is a great place for that. Pretty much everything in 2020 flows through search engines and social media. For businesses to be relevant with customers, they have to be relevant in marketing, and a business’s marketing scheme is only as good as its effectiveness. So the question is: how is your business maintaining visibility with its potential customers?  If someone does a Google search for a business like yours, will they find your website? All this meant that if you haven’t already, it’s time to get serious about your digital marketing strategy. Someone is always starting a business that competes with yours, and new businesses usually have new methods. Competitors are always wising up to new ideas to make more money. Odds are, at least one of your competitors is thinking about, has done, or is currently doing some form of digital marketing.
So let’s get started with a digital marketing campaign for your business today. Want to learn more about what digital marketing can do for your business, or how to get started? Reach out today to schedule a consultation and we’ll get you started on the road to growing your business! Sources: 1. https://www.digitalmarketer.com/digital-marketing/ 2. https://junto.digital/blog/seo-stats/ 3. https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/ |
