Local SEO
ResearchAny successful marketing campaign starts with research. I provide research and reports on your target market & customers, best strategies, competitors, and more! |
ContentSince the main function of a website is to communicate, I offer fully written out content for every page that communicates to both your customer and Google. |
ExecutionI build out all the research and content, combine it with creative and effective white hat SEO tactics, then execute on the strategy so your site can start ranking. |
The biggest factor for success in marketing is effective visibility
Local SEO, or search engine optimization, is the process of helping improve a website's performance in search engines so that it can be found easier when potential customers do a search related to it. It's an important and useful tool for anyone serious about effectively marketing in the 21st century. The "local" in local SEO simply means that instead of targeting a national audience, the focus is on people searching in a specific region, city, or metropolitan area.
Why is local SEO so important?
The last time you needed a service done on your home or wanted to find a nearby store or restaurant, the first thing you probably did was Google it. Google is by far the most important search engine because hundreds of millions of people are doing that every single day. In a local area, hundreds of searches could be done every month for some service or product you provide- and those are exactly the people who could end up buying from you!
Your website is the #1 marketing tool you have, but its only effective if people can find it. Ever gone past page 1 of Google? Hardly anyone ever does! If your website is not in a place where searchers can see it, they probably won't ever visit it.
With search engine optimization, the goal is to make your website visible. This can help grow your business by increasing visits to your websites which increases the chance they'll end up buying from you.
Why is local SEO so important?
The last time you needed a service done on your home or wanted to find a nearby store or restaurant, the first thing you probably did was Google it. Google is by far the most important search engine because hundreds of millions of people are doing that every single day. In a local area, hundreds of searches could be done every month for some service or product you provide- and those are exactly the people who could end up buying from you!
Your website is the #1 marketing tool you have, but its only effective if people can find it. Ever gone past page 1 of Google? Hardly anyone ever does! If your website is not in a place where searchers can see it, they probably won't ever visit it.
With search engine optimization, the goal is to make your website visible. This can help grow your business by increasing visits to your websites which increases the chance they'll end up buying from you.
How Does SEO Work?
SEO is essentially a marketing strategy. Before the internet, ads were taken out in TV, radio, newspapers, billboards, and more- all with the goal of making a brand or product visible to a potential buyer. The theory behind SEO is no different, it just uses a different medium: search engines.
Finding a local SEO company you can trust can be stressful, but the right one will make Google work for you like magic.
Search engines just want to give their users the most relevant and trustworthy sources for whatever they've looked up. That's why Google is so popular- you always find exactly what you're searching for!
There are certain components of a website, both on-page and off-page, that Google primarily will look for to determine how relevant your website is and how trustworthy it is compared to others. SEO is making all those factors align with Google's expectations, and to do it better than any of your competitors.
If you're ready to take the next step in your internet marketing strategy and grow your customer base by building a solid funnel of internet traffic, then SEO is a great option to consider.
Finding a local SEO company you can trust can be stressful, but the right one will make Google work for you like magic.
Search engines just want to give their users the most relevant and trustworthy sources for whatever they've looked up. That's why Google is so popular- you always find exactly what you're searching for!
There are certain components of a website, both on-page and off-page, that Google primarily will look for to determine how relevant your website is and how trustworthy it is compared to others. SEO is making all those factors align with Google's expectations, and to do it better than any of your competitors.
If you're ready to take the next step in your internet marketing strategy and grow your customer base by building a solid funnel of internet traffic, then SEO is a great option to consider.
To achieve the best results, I take a multi-faceted, customized approach to your SEO.
On-Page SEOGoogle looks heavily at webpages to determine how relevant they are to its users. On-page SEO is extremely important and consists of making each page on your website Google-friendly. This includes working with your website's content, keywords, title tags, and more, to make sure your website is presented to Google as relevant and informational source for the terms you need to rank for.
|
Off-Page SEOThe most crucial off-page SEO is done with backlinks and local directory citations. They convey authority and trustworthiness to Google, so that it knows your website is trusted by other websites and is listed in a variety of places on the internet Google also considers trustworthy. This is often the longest and most difficult piece of SEO. It has to be done right, otherwise Google can penalize your website for bad practices.
|
Google My Business
Google My Business, often abbreviated GMB, is sometimes overlooked in SEO. Whenever a Google search is done for any type of business, Google will show three Google Maps results at the top of the page- which we call the Map Pack. This Map Pack gets a lot of attention from searchers, so making an effort through proven techniques get in this Top 3 must be a key component in any local SEO strategy.